The competition in factory automation components and systems is intense. Telemecanique - the French based control and automation division of Schneider Electric needed a high impact campaign to establish their new series TSX-7 intelligent programmable controllers.

Our client had traditionally been associated with the supply of low-tech electr-mechanical control and protection devices. The new campaign raised the company's profile firmly in the new technology area whilst demonstrating its credentials through powerful case history endorsements.

The campaign established clear differentiation and brand status in the eyes of specifiers. whilst maintaining the same corporate values shared with the company's traditional products.