Increased competition amongst catering service suppliers, a move towards zero-subsidy facilities has forced the development of new ideas and concepts in the staff restaurant.

Imarco was asked to develop branding and promotional support materials for nine separate themed food concepts for use in food halls. Sales support folders help the sales team to recreate the atmosphere of the brand in front of the prospect.

In addition Imarco designed an on-screen solution which embedded video footage within each sales presentation.

The themed food kiosks now replace many of the traditional staff restaurant serveries, offering a variety of food concepts within a single and attractive dining area.