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It's
argued that at the pinnacle of manufacturing perfection lies sameness.
As technologies and quality standards merge, defining identifiable
difference in products and service becomes an increasing challenge.
How do you separate your products and your company from the rest?
At Imarco, we understand the importance of creating and communicating
difference. In fact, it's been the focus of our experience for years.
It's
seldom about a single message or concept. It's less and less about
a single product or service feature. More and more it's about promoting
a culture.
In business to business marketing, brand culture is created as much
by your people as by your products or services. To communicate a
difference in brand culture, your people are as important in the
communication process as your products.
At
Imarco, we look beyond the brief. We develop and communicate the
issues that really have the power to elevate your message.
The
way we work. The way we are organised. The way we become genuinely
committed to your business. That's the way we develop our own difference.
At
the core of our business lies a communications strategy of Total
Team Integration. The TTI approach is often central to the planning
of client programmes.
TTI
is far more than a programme of integrated market communication.
TTI integrates the customer relationship process to more traditional
marketing support activities. With today's technologies the opportunities
are endless.
Relating
face-to-face sales dialogue activity with the messages created through
other media builds a more powerful understanding of brand culture
wherever there is an interface with your customer.
In
doing so your team are not only better able to become part of the
message, they become a part of it. And it that makes a difference.
Imarco
is a full service advertising and PR agency. And more.
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Imarco
provides all the core services of advertising and press
and public relations support. Our difference is that
we have created a different way of working. A way that
is better able to meet the diverse technologies and
needs of businesses targeting specialised products and
services at specialist markets.
We've always been 100% business to business. We've always
believed in integrating market communications.The majority
of clients have consistently been specialist divisions
of global players.
Instead of building a growing and centralised creative
and management structure, Imarco has always chosen to
build a network of specialist services - creative, strategic
and functional. It works well for us. More importantly
it works best for our clients.
Increasingly the business is about Europe. That is why
a decade ago Imarco was one of the original partners
in creating NICE, the network for international communication
Europe. Working within this b2b network, the creative
capabilities and market understanding available to clients
is extended further.
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Being
dedicated to b2b means understanding the issues that
make the business relationship different.
In business to consumer marketing the key priority is
the brand itself. Typically the customer has no relationship
with the people behind the brand.
In business to business marketing there is a relationship
with the brand, but also with your people and your facilities.
So your customer's total perception of your business
is built on what he sees and hears in the media and
by the messages and attitudes of your people. Sales
and service personnel, technicians, finance, distributors
and dealers - they all have a vital part to play in
the b2b communication mix. That's Total Team Integration.
New media, new technologies, new ideas. The new economy
opens up more channels and more possibilities. CRM systems
provide the tools for greater personalisation of the
relationship process.
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