But standard slide-based linear presentation software did not provide the flexibility they needed to respond to the on-going dialogue with clients. Nor did it provide the opportunity to easily customise presentations with specific reports and commentaries.

BSI became an early adopter of Imarco's eBriefcase, because it allowed them to integrate standard PowerPoint presentations and other self contained documents on the laptop.

eBriefcase gave BSI management the assurance that there was consistency of quality and message within each standard presentation whilst ensuring that customised information contained in other applications were brought on-screen within BSI's own corporate framework.. Quality with exceptional flexibility.

The Imarco eBriefcase creates the difference in one-to-one sales dialogue support.