

In the boardroom the mood is for change.
Meeting
the challenges of a new Europe demands change. Perhaps
it is a change in image, in customer perceptions, in attitudes to
quality.
Perhaps it is change to mark a new impetus or new direction. Increasingly
products and services are selected not solely on performance, quality
and price but on the purchaser's overall perceptions of that company.
So
if that is the case, where do customer perceptions of your organisation
lie?
For several years now the leading writers and exponents on corporate
management have emphasised the need for developing
a positive culture within a company.
Yet
till now such objectives remained merely philosophical as few people
could offer management a definable and practical route to adopting
such strategies.
Developing positive perceptions of an organisation requires a far
more fundamental approach to communications than merely the commissioning
of a new corporate identity or a new advertising campaign.
Without a totally integrated strategy these are just single elements.
To succeed, such an objective requires the involvement
of the entire company -the total team.
TTI
develops employee pride in the organisation, enhances
loyalties and creates a genuine sense of purpose.
If management and employees can identify themselves with a positive
company culture or philosophy, they will develop pride in that identity.
Not just in their business environment but in their social environment
too.
Total Team Integration is a strategic approach to the development
of such themes, which also provides the procedures and disciplines
through which such a strategy can be effectively adopted.
|